March 3, 2015
Hannah will be joining us as a guest speaker at Rethink Media 2015 – Birmingham City University’s Annual Digital Media Conference.
Birmingham City University’s Future Media team spoke to Hannah about her career on YouTube, social media and other things…
I definitely learned it on the job. When I first started making videos I didn’t know what I was doing. I just thought about making videos and putting them on the Internet. Then I started building an audience. That was when I started actually thinking about how do I engage these people. I was talking to friends who make videos about the ways they use the methods that they have, in order to build an audience and engage them.
It comes from conversations that I have with friends or things that I’ve been reading or things that I’ve just been thinking about. My channel is all about what’s going on in my brain, so I just kind of go ‘oh, this is something I’ve been thinking about or talking about with my friends a lot. I want to share that, talk about it and vlog’.
Especially with vloggers, you have this kind of relationship with the person and it can be quite personable and more relatable. People can find a lot of comfort in watching YouTube videos. Especially in minority communities, like the LGBTQ community in YouTube is huge, because young gay kids often have to come out in isolation, but then they find community online and then they are not alone anymore. And it’s not only for minorities. I think people generally feel like it’s an outlet, it’s a community where they can find likeminded people.
A lot of my friends who started making YouTube videos years and years ago, they always say that it was Harry Potter that actually got them into it. They went online and found all of these people talking about Harry Potter online.
Oh, a lot! I love Twitter. It’s a really good way to find people who are in the field you are working in or the field you want to be working in. It’s casual as well… You can use it in a quite clever way just to say that you are on people’s radar and then they eventually offer you a job maybe.
It was initially boredom… I had a lot of free time so I wanted to start making videos because I had been watching a lot. And it’s definitely that community aspect that really drove me to make it. I saw all these people making videos and they all looked like they had such a good fun. I thought ‘I want to be friends with these people!’. They seemed really cool.
For YouTubers I think it’s about that balance between having complete control over your creativity and the content that you produce, but then also the need to make a living. Also balancing the work that you do for yourself and the work that you do for money.
I think YouTube is extremely saturated now as well. It’s so much harder to get noticed and get audience and more subscribers. There are so many people out there trying to do the same thing. I think it’s harder to figure out how to stand out.
I think we are definitely going to see more professionally produced things on YouTube and people using traditional TV networks putting content into YouTube channels, because they know it’s going to have wide reach. I’ve seen a lot more long-form content on YouTube, especially coming from independent creators rather than just a 3-minute vlog. People are being a lot more ambitious with what they create, like full on web series, shows and content that is much longer than a vlog.
I’d quite like something to help me teleport! That would be great!
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