Matt oversees the editorial output of video content on Jamie Oliver’s digital platforms. From Facebook to Instagram to the award-winning Food Tube Network on YouTube; 22 channels of engaging food content from across the globe with a subscriber base of 4.5 million and a digital brand which has grown back into the established world of books, events and magazines.
Matt spent the first 12 years of his career working in broadcast TV producing documentaries and factual programmes before making the transition to the digital domain in 2010. Kick-starting the video department of Jamie Oliver Ltd, he developed the video content and strategy for a variety of pioneering projects across apps, websites, and ebooks. In 2013 Jamie Oliver’s Food Tube was born in partnership with YouTube’s investment in original content. His team now produce over 35 hours of video every year to feed a content-hungry audience across multiple platforms which have helped launch the careers of other inspiring content creators.